International Patients
Lead Generation Proposal

1. Our Expertise and Commitment

We combine extensive industry experience and cutting-edge AI tools to design and manage impactful campaigns across Google, Meta, and other platforms.

• Strategic Analysis: Our process begins with a thorough business evaluation to ensure campaigns are tailored to your goals.

• Custom Assets: We craft targeted ads, compelling landing pages, and engaging banners designed to drive measurable results.

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2. Lead Response, Conversion Trends, and Expectations

• Lead Validation: Each lead is verified to ensure quality. However, about two-thirds may not respond immediately, with one-third showing active interest.

• Conversion Expectations: Early conversion rates often range between 2–3%. As campaigns mature and optimization takes effect, conversion rates typically improve to 7–12%.

• Outcome Limitations: Please refer to Clause 5 for details on potential constraints and disclaimers.

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3. Optimization and Patience – Keys to Long-term Success

• Initial Setup Phase: Campaigns require a minimum of 1 month for personalized configuration, testing, and adjustment. During this time, lead flow can vary.

• Continuous Optimization: Feedback integration and algorithm refinement in the second and third months improve performance steadily.

• Mature Performance: By months 5–6, campaigns achieve optimal efficiency, delivering consistent high-quality leads.

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4. Shared Responsibility for Conversions

• Your Role: Conversion success depends on your team’s follow-up speed, communication skills, and your organization’s market reputation.

• Empathetic Engagement: Building trust with leads through empathetic, non-commercial communication is vital. Pricing discussions should come after rapport is established.

• Lead Nurturing: Personalized follow-ups and solutions tailored to client needs significantly boost conversion rates.

• Relationship Building: Regular engagement and providing value through content build long-term loyalty and repeat business.

• Best Practices Guide: Our agency provides detailed guidelines for handling leads effectively, ensuring maximum ROI through enhanced revenue strategies.

• Lead Lifecycle: Leads may take 15 to 90 days to convert, with some re-engaging after several months. Regular follow-ups are critical for nurturing potential clients.

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5. Transparency on Lead Volume and Delivery Timelines

• Lead Volume Fluctuation: Variations in lead volume can occur due to algorithm changes or external factors. In such cases, additional cycles may be required to meet targets.

• Open Communication: We commit to providing clear timelines, addressing challenges, and setting realistic expectations for campaign outcomes.

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6. Understanding Scope of Services

• Regular Updates: All plans are continuously updated to include new activities and remove outdated ones. Refer to the T&C section for the latest information regarding packages, refund policies, payment terms, and more.

• Client Management Portal: Services are delivered via a secure client portal featuring training materials, guides, and support resources.

• Agency Support: Services are based on our expertise, sample works, and the collective skillset of our team.

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7. Execution of Services, Guidance, and Knowledge Sharing

• Comprehensive Support: We offer consultancy, guidance, and access to tools and technology to support your marketing efforts.

• Client’s Responsibility: You should have a dedicated marketing coordinator and team members to handle follow-ups and ensure the project’s success.

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8. Standard Terms and Conditions

• Final Proposal Terms: This agreement supersedes all previous negotiations and representations. Any modifications must be mutually agreed upon in writing.

• Service Execution: Services are delivered through our management portal, with the agency relying on client approvals and feedback for timely execution.

• Termination Policy: Packages require full payment and service completion. After contract completion, optional services may be terminated with one month's written notice.

• Ownership and Intellectual Property: All materials remain the our property until the agreement is fully executed and payments are complete.

• Liability and Compensation: We are not responsible for damages or delays caused by errors, omissions, or external factors. Both parties indemnify each other from any losses arising from agreement breaches.

• Confidentiality: Both parties agree to maintain confidentiality regarding data and materials shared during the engagement.

• Payment Terms: Payments must be made before service initiation. Installments follow predefined schedules. No refunds are offered.

• Dispute Resolution: Disputes will be resolved amicably or through arbitration before legal action. Jurisdiction lies with Delhi courts.

• Force Majeure: Neither party is liable for delays caused by events beyond control, such as natural disasters or political changes.

• Non-solicitation: Clients agree not to hire or solicit the our team or clients during the agreement period and for two years thereafter.

• Service Usage: Services are to be used lawfully. Misuse or sharing of proprietary materials for competitive purposes is prohibited.

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Looking forward to working together and boost Medical Tourism.